5 Common Pricing Mistakes That Can Cost You Thousands

Pricing your home correctly is one of the most important decisions you’ll make as a seller. The right price attracts serious buyers, helps your home sell faster, and maximizes your profit. The wrong price? It can lead to frustration, delays, and leaving money on the table. Here are five common pricing mistakes to avoid.

1. Overpricing From the Start

Many sellers think they should “test the market” with a higher price. In reality, overpriced homes often sit longer, become stale, and eventually sell for less than if they had been priced right in the first place.

2. Ignoring Market Comparisons

Your neighbor’s listing price isn’t the same as their sale price. Skipping a comparative market analysis (CMA) can lead you to set a price that doesn’t reflect what buyers are actually paying in your area.

3. Letting Emotions Set the Price

It’s natural to value your home highly — it holds years of memories. But buyers don’t pay for sentiment. Setting a price based on emotions instead of facts can push potential buyers away.

4. Forgetting About Online Search Ranges

Buyers often search in specific price brackets online (for example, $350k–$400k). If you list at $405,000 instead of $399,999, you could miss a large pool of potential buyers who never even see your home.

5. Refusing to Adjust When Needed

The market changes quickly. If showings are slow and offers aren’t coming in, holding firm on an unrealistic price can cost you more in the long run than adjusting early.

Bottom Line: The right pricing strategy can mean the difference between a fast, profitable sale and months of frustration. Avoid these mistakes, and you’ll set yourself up for success.