Top Mistakes Sellers Make in the First 7 Days on Market

The first week your home is on the market is the most critical period for attracting serious buyers. This is when interest is highest and momentum is built. Unfortunately, many sellers make avoidable mistakes early on that can impact price, timing, and overall results. Here are the most common ones to avoid.

1. Overpricing the Home

Pricing too high at launch often leads to fewer showings and missed opportunities. Today’s buyers are well-informed and quick to compare listings. Homes that start overpriced tend to sit longer and eventually sell for less after price reductions.

2. Underestimating the Power of First Impressions

The photos, description, and overall presentation matter more than ever. Poor lighting, cluttered rooms, or unprofessional photography can turn buyers away before they ever schedule a showing.

3. Not Being Flexible with Showings (Most Missed)

Limiting showing times during the first week can significantly reduce exposure. Buyers who can’t get in quickly often move on to the next property—especially in competitive markets.

4. Ignoring Early Feedback

Early showings provide valuable insight. Dismissing comments about pricing, layout, or condition can delay necessary adjustments and cost momentum during the most important window.

5. Skipping Pre-Listing Preparation

Small repairs, paint touch-ups, landscaping, and staging often make a big difference. Homes that appear “move-in ready” generate stronger interest and better offers early on.

6. Weak Online Exposure

In today’s market, most buyers first see a home online. Listings without strong marketing—professional photos, clear descriptions, and wide distribution—risk getting overlooked.

7. Waiting Too Long to Adjust Strategy

If activity is low in the first week, waiting several weeks to make changes can hurt the final sale price. Timely adjustments help maintain buyer interest and keep the listing competitive.

🔑 Bottom Line

The first seven days set the tone for your entire sale. Pricing correctly, presenting the home well, and responding quickly to feedback can significantly impact your outcome.